Emily Wyatt from Polydor Records

Emily Wyatt came and spoke to us about the workings of a production company. Polydor Records is owned by 'The Universal Music Group' and specialize in music videos. Emily herself was the video commissioner and video editor at Polydor Records. She is effectively the point person between the manager, art director, label and director. She handed us round treatments which people had come up with for various music video ideas and explained to us what made a treatment look more attractive and what to include in one.

She spoke to us about the development of a music video and how it works. The process starts by getting a budget from the managing director. Following this you would have to get a brief together and send this to the director. Then, depending on your budget you would choose a director. The bigger your budget the better your director as some can be extreamly expensive, prices ranging from £1000 to £300,000. Furthermore, the directors are entitled to take 10 percent of the budget. They would then decide what they want to do then suggest it to the artist. After this they would go and shoot the video and go onto the editing process. The time it takes to shoot most videos is 2 days, the first one for a performance day and the second for the narrative. Finally once they have edited it they deliver the video and put it up online, overall it takes around a month and a half.
Ellie Goulding - Burn
Budget - £60,000

James Blake - Overgrown
Budget - £30,000

White lies - first time caller
Budget - £15,000

 

 

 Sex - The 1975
Budget - £55,000