"I'm a rebel when it comes to filming." - Jamal Edwards films everywhere without permits - 'guerrilla style'
Jamal scouts local rappers and asks them to perform on SBTV's next star performer. His channel got started in 2007 when he was 16 years old. The reason he started filming was due to the camera that he received for christmas. When he first received the camera he started filming his family estate, shooting footage of foxes in his garden. When he uploaded the video onto the internet he got 1,000 views.
Jamal started filming grime music, which at the time was not mainstream and never featured on mainstream tv channels, at the time the only way to listen to it was via youtube, video or DVD. Jamal further started filming rappers who free-styled on streets, backstage at gigs or the back of cars. He didn't edit the videos once he filmed them, simply put them up the way the were.
Jamal and his crew have been filming popular mainstream artists such as Ellie Goulding, Nicki Minaj and Bruno Mars - even Justin Bieber has been filmed on SBTV. Jamals channel now has 50,000 subscribers aswell as a total of 39 million video views. Jamal is now signed with SONY RCA and creates his owen imprints within the label.
Jamal is his own boss in which he finds it difficult as he is younger than everyone else who works for him. "It's a bit daunting telling people what to do." Jamal tells the younger generation to:
"Chase your dream, not the competition, because looking at the competition will cloud your vision and mess you up in the long run."
Jamal plans to go to New York and do the same thing and work his way from the bottom to the top.
"I'm a rebel. Im not scared to do anything: that's what makes me different."
This article has given me further ideas for my music video, such as not editing them too much, as it could give it an extra edge, depending on what kind of genre i do.
No comments:
Post a Comment