Male performer - back jeans and dark grey T-shirt with leather jacket, black sneakers
Female performer- black and gold leggings, black t-shirt, heeled black boots, silver jewelry
Make - Up:
Stalker - no face make up apart from dark eye line and thick black mascara (not neat though)
Male performer - none
Female performer - full face of make up; dark eye shadow, eye liner and mascara, funky patterns done with face make up. e.g. dots around the sides of the eyes.
Emily Wyatt came and spoke to us about the workings of a production company. Polydor Records is owned by 'The Universal Music Group' and specialize in music videos. Emily herself was the video commissioner and video editor at Polydor Records. She is effectively the point person between the manager, art director, label and director. She handed us round treatments which people had come up with for various music video ideas and explained to us what made a treatment look more attractive and what to include in one.
She spoke to us about the development of a music video and how it works. The process starts by getting a budget from the managing director. Following this you would have to get a brief together and send this to the director. Then, depending on your budget you would choose a director. The bigger your budget the better your director as some can be extreamly expensive, prices ranging from £1000 to £300,000. Furthermore, the directors are entitled to take 10 percent of the budget. They would then decide what they want to do then suggest it to the artist. After this they would go and shoot the video and go onto the editing process. The time it takes to shoot most videos is 2 days, the first one for a performance day and the second for the narrative. Finally once they have edited it they deliver the video and put it up online, overall it takes around a month and a half.
Ellie Goulding - Burn
Budget - £60,000
I think in this idea it has to start off with a smoky room
with red lights and close ups of strippers. It would cut back continuesly to
the people who are singing the song. The narrative of the song would show what
was happening on the screen. For instance, when it says ‘I took one girl
outside with me, her name was Londie, she went to junior high with me’ you will
see him leading one of the strippers outside.
When they start speaking in the song, like when Londie goes
‘What would you do if your son was at home crying all alone on the bedroom
floor’ it will be a cross between a close up of her face saying it and then
cutting to a close up of her sons face also crying. The music video would be
following this stripers life and the reasons behind what she is doing.
City high are a ‘street band’ who rap and sing about true
stories. They appeal to quite a young audience, around ages 13-21. They are soulful
and try to put across the younger generations struggles in life.
City High don't have a fan site as they are quite a low key, yet well known band. They aren't the kind of band who would get payed millions of pounds to perform somewhere. This makes them come across as quite ordinary and reachable. You can see in the photo above that they are all dressed down in quite normal outfits and aren't showing off any designer clothes or accessories.
The first shot could be a girl walking down a school hall
and the camera following her. You could then see all the eyeline matches people
are making and close ups of their facial expressions. They should all look
judgemental and be smirking etc. The shot could then move to the front so you
can see her face and she should look like a stereotypical nerd.
When the music slows down there should be an eyeline match
between her and the ‘popular crowd’, there could be girls looking and
whispering about her. There could then be a shot reverse shot between her and
one of the ‘popular boys’ and she could blush and look down, insinuating that
she thinks he’s hot. Someone could then throw something at her head and
everyone could laugh apart from the boy.
When the music picks up she’s running back from school. She
gets home and throws all her work and scrunchies in the bin. She snaps her
glasses in half and straightens her hair… She then goes and puts on makeup and
some nice clothes,
The final shot is her walking down the school hall, in the
same style shot and everyone checking her out and winking at her. She comes to
the end of the corridor and drops her books; the boy she thinks is hot leaves
the popular group and helps her pick up her books. They make eye contact and it
ends.
C2C is a French turntable group that was put together in 1998 and who specialise in remix/dance music. They have no lyrics in
this song apart from ‘Down the road’ which leaves it up for interpretation.
This could apply for my idea as the only times we see her in school she is
walking down a corridor, more metaphorically she is going down a road as she is
changing herself merely for popularity.
C2Cs image is basically dance music or remixes. The fact that we can't hear a normal human voice in their songs makes them appear almost unreachable or un-human. They are similar in a way to people like the Beastie boys.
The video would start off with a shot of an old man on a
rocking chair. The lighting would be quite dim however there would be a stream
of light falling down on him. The camera would then zoom up into a close up of
his face; there could then be an eyeline match of him looking at a photo of him
and his wife on their wedding day. It could then be followed by a shot reverse
shot so we can see his facial expression, which should look upset and lonely.
It would then cut to him walking outside in a suburban area
with a wheelbarrow. He would then look up and there would be an eyeline match
with a half built hut. He could then see memories (see-through holograms) of
him and his wife building the house. He would then walk up to the house and pursue
building it, all the time seeing his wife next to him.
The final cut of him will be him standing outside his
finished hut/house. He could then take a Polaroid picture of it and pick some
flowers and leave it on his wife’s grave. It could end up with a close up of
his face smiling.
Bon Iver is an American indie folk band who were founded in 2007 by singer songwriter Justin Vernon. Vernon released Bon Iver's debut album, 'For Emma, Forever Ago' independently in July 2007. Bon Iver won the 2012 Grammy Awards for 'Best New Artist' and 'Best Alternative Music Album' for their album Bon Iver, Bon Iver. The name Bon Iver is derived from the French phrase 'bon hiver' meaning "good winter". The lyrics in their songs are hard to decipher, therefore the meaning is left up for interpretation. This adds an element of mystery to the band and their music
.
This is a screen shot above is of the bon iver fan page, as you can see you are greeted with a birds eye view of fields and clouds. This immediately suggests that they are an organic act. Furthermore, it makes them appear ordinary. Despite this when you here there music it gives them an extra ordinary element to them as Justin Vernon's voice is almost unhuman, giving them an edge.
